WILL VIDEO HELP YOUR PROSPECTS CONVINCE THEMSELVES?
What if PerfectPitch Sales Videos created Internal Decision Triggers that helped your prospects decide for themselves that they needed your company as opposed to you trying to convince them? Interesting thought, isn’t it?
Internal means that I’m deciding that I want something. External means that someone is convincing me I want something.
Isn’t it true that when we decide something for ourselves we will defend that decision and will own it? Isn’t it also true that if someone convinces us of something we’re always going to have a subconscious desire to prove them wrong?
What if PerfectPitch Sales Videos provided your prospects the exact emotional and rational requirement every person needs to convince themselves to take action? What if your prospects began convincing themselves that they should have confidence in your company and that you were the right fit to help them? How valauable would that type of marketplace advantage be?
IS IT POSSIBLE THAT ALL VIDEOS ARE NOT CREATED EQUAL?
WHAT IF THERE WAS A UNIQUE STYLE OF VIDEO UNLIKE ANY OTHER?
Imagine if there was a modern style of video beyond the typical, boring video full of platitudes and stiff, rehearsed customer testimonials? Video that didn’t put people to sleep or cause them to stop watching after a minute or two?
WHAT IF YOU GAINED ACCESS TO THIS STYLE VIDEO, BUT YOUR COMPETITORS DIDN'T?
Great news… you are about to discover a secret weapon called Perfect-Pitch Sales Video that can help you outfox your toughest competitors and drive new growth for your business!
Here’s how they work… Perfect-Pitch Sales Videos will engage your prospects in a warm, relaxed, friendly manner while effectively putting them on the road to understanding your products in a powerful and compelling way!
Perfect-Pitch Sales Videos will subtly influence your prospects with easy-to-consume content and will control their focus by making the topic about them and their desired results.
What if this approach helped more of your prospects understand what makes your business different and unique? Would that help your salespeople close more sales?
IS VIDEO FUNDAMENTALLY CHANGING SALES?
Is video forcing business owners to re-think their approach to sales?
For example, business owners who are utilizing Perfect-Pitch Sales Videos begin to understand that these videos don’t eliminate the need for their sales people, they just make their sales people better by doing the pre-selling at various stages in the sales process.
What if client acquisition in the modern era was becoming more complex and the days of salespeople trying to persuade and convince prospects into buying was no longer effective?
What if today’s educated, impatient consumers and B2B execs required more? More than just text on a website.
More than just a single, one-off video talking about how great your company is and how long you’ve have been in business? What if this dated approach was not only ineffective, but actually causing prospects to avoid you company?
Sadly, this is the most common approach in business today! However, the good news (or bad news if you are slow to make changes) is the first company to fix this wins.
Perfect-Pitch Sales Videos use a different approach. Our strategy utilizes multiple videos throughout the sales process to lead each prospect down the path to becoming your customer and helping them solve their problems as it relates to your products?
Each video is strategically cohesive, which means it is related to the previous video. Perfect-Pitch Sales Videos tell one story about your business broken down into bite-sized pieces and are enhanced with great imagery for impact and a deeper understanding.
Can you envision fundamentally changing the way your business approaches sales and new customer acquisition? If so, we may be a good fit.
Video Samples
WHAT IF VIDEOS INCLUDED THE LATEST SALES PSYCHOLOGY?
Imagine if your videos were actually produced using modern sales psychology taught by the foremost authorities in business today. Pretty powerful, right?
One of our co-founders actually authored a book on the topic. You can get a free copy below by clicking the button below.
How would it affect sales if you incorporated proven emotional drivers such as NLP (Neuro-Linguistic Programming), Anchoring, Internal Decision Triggers and Embedded Commands combined with clear Call-To-Action Strategies into your videos?
It would likely help because these proven techniques control your prospects focus while simultaneously appealing to their need to rationalize and defend their decisions and actions.
Wouldn’t you like all your sales people to learn and apply these coveted techniques on every presentation? We’ve got you covered, Perfect-Pitch Sales Videos will make the presentation FOR your sales team and it’s perfect every time.
Imagine if every one of your prospects received the perfect sales presentation every time. Would your revenues double? Triple? That’s the power potential of Perfect-Pitch Sales Videos!
IS VIDEO THE NEXT MAJOR TSUNAMI IN BUSINESS?
It appears to be trending that way because the explosive growth of online video is remarkable. YouTube was founded on February 14, 2005. Now, barely 17 years later, almost 5 BILLION YouTube videos are watched EVERY SINGLE DAY.
Granted, there’s no shortage of funny cat videos and news mistakes, but top marketers embrace video as a best practice and it’s now ranked as the most effective form of marketing. If you aren’t using video, or you aren’t using video correctly, it may be creating a major disconnect and barrier between you and future customers.
Businesses using video grow company revenue
49%
faster than organizations without video.
only
9%
of businesses in the US are using video
70%
of marketers say video produces more conversions than any other type of content.
Companies using video enjoy
41%
more web traffic from searchers than non-users.
40%
of consumers say video increases the chance they’ll purchase a product from their mobile device.
IS VIDEO THE MOST POWERFUL FORM OF COMMUNICATION TODAY?
Possibly. Why? Because video seems to work. Most people are visual learners and the combination of voice, imagery and text is more much more engaging than text alone.
*Fortunelords.com/YouTube-statistics
WHAT ARE TODAY'S THOUGHT LEADERS SAYING ABOUT VIDEO?
“Video is the future of digital advertising. No other advertising vehicle combines the sight, sound and motion of television ads with the interactivity targeting and measurability of the Internet.”
“The basis of content on the Internet is now shifting from text to video. This allows advertisers to take advantage of the kind of branding advertising they are used to on television.”
“The single most important strategy in marketing today is video. Whether it’s a video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing for your business is video.”
HOW DO YOUR PROSPECTS LEARN ABOUT YOUR PRODUCTS?
If at some point before purchasing your prospect needs to gain a deeper understanding about your products or services you have 2 basic options;
SALES PEOPLE?
Your first option is to rely solely on your salespeople to deliver all the information at exactly the right time at exactly the right proportion.
Unfortunately, this is not the ideal method because most salespeople love to “wing it” and do it their way. Do you think that a fragmented presentation could inhibit complete understanding of the benefits of your product? Could it impede trust in your company or prevent a prospect from ever becoming a customer?
Sales reps are human, so their presentations can vary. And so can your critical message. And since each presentation is different, could this create difficulty determining exactly what is working and what isn’t and make tweaking presentations risky?
What about Inconsistent or improperly delivered messages? Wouldn’t that lead to missed opportunities or misunderstandings, and ultimately to missed sales? And without some degree of standardization, you have no way to measure the effectiveness of individual components of a presentation – and no way to improve it.
SALES VIDEO?
What if you could deliver a carefully crafted presentation to each prospect?
What if the presentation contained all the information your prospects needed to make faster, more confident purchase decisions? Would this boost sales?
Can you see the advantage of ensuring that your message is delivered properly every time and nothing has been left out or gets overlooked? When you incorporate video into your sales process each prospect gets the perfect sales pitch every time, even an insomniac prospect at 3 in the morning. How would you like to convert your prospects’ PC, tablet or mobile-device into your best salesperson? Incredible, right?
When you add video to your arsenal, you get the equivalent of hiring an invisible sales force to work full-time around the clock and you have better control over how your product is presented. Level up. Advantage Video!
IS VIDEO REALLY A BETTER APPROACH?
A TEAM VIDEO FROM ONE OF OUR CLIENTS
If video allowed you to approach the same market from multiple angles instead of just one, providing greater reach and causing you to be everywhere . . . would this familiarity breed trust and fuels sales?
What if you took action on the knowledge you are learning today? Could you use it and PerfectPitch Sales Videos to more easily position yourself as the most trusted authority in your marketplace? Would it help your salespeople begin selling like crazy in the process? And what if you did all of this while delivering massive value to your entire market community and without coming across as being pushy or salesy? Pretty cool, right?
WHAT’S YOUR STRATEGY?
Strategy is the plan you have when entering the marketplace. What you’re going to do before you actually do it. It’s the idea or strategy behind your videos and that’s exactly how our team will build them for your company.
It’s what you say, how you say it and who you say it to. It’s not the images in the video, it’s the purpose of the video. The purpose dictates the content, images and the message. The images are just there to compliment the purpose and the message. Who helped create your strategy? Did it involve a discovery session? Does every ad or campaign execute on your strategy?
WHY IS COHESIVE VIDEO SO POWERFUL?
Would multiples videos that are produced as part of a strategic process be more effective than a single, one off video? What if these videos lead your prospects down the path to solving their problem and ultimately becoming your customer. Would that help your sales
team perform better?
What if each video was related strategically to the previous video. and together they told one story about your business broken down into bite-sized pieces?
What if the logical flow of these videos were just as important as the actual content so that a truly interested customer would be cognitively engaged with each video and easily follow the thought process? Could you imagine if you lead prospects through a process
of thinking that is logical and compelling with an effortless progression that reduced friction along each step of your campaign. Wouldn’t this help them to feel more connected and confident in your company?
What if you didn’t treat everyone the same and show them a million different options? Wouldn’t that create the risk of overwhelming prospects with too many options and dilute your efforts?
Why not focus on one or two primary objectives for each stage of your sales cycle and base the entire purpose of the video around that goal? Would that help your prospect to take the next step in the sales cycle? Seems reasonable, right?
If you combined this cohesive approach with messaging that engages your prospect in a warm, relaxed, friendly manner would you sales team become unstoppable?
DID YOU DOWNLOAD A FREE COPY?
If so, just click on the button below to get your FREE copy of our eBook 19 Examples of Sales Psychology and Conversion Techniques.
In this brief guide, we look at the role of psychological theory in the function of sales, where the dynamic between the customer and the business is most of interest.
Although there are many psychological theories that are often used in sales, in this guide we will look at 19 of the most popularly used ones that we incorporate into our CyberFunnel automated sales and marketing campaigns.
Author: Todd Gregorcic
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